Friday, January 6, 2012

Molson Case 4


Molson case 4 was a "live" or real-life business case presented by executives of a Canadian IT firm, CGI, to the 36 competitor teams simultaneously.

CGI provides a wide range of IT out-sourcing services to customers in various of industries. The company asked the teams for their ideas and recommendations on how CGI could continue to grow its global business.

TeamMaine developed and presented an aggressive growth strategy focused on the U.S. market, specifically the government and health care sectors. In a close contest, TeamMaine won the case against the Aalto University School of Economics (Finland).

In an interesting twist of fate, Aalto last year denied Maine a slot in the semi-finals by winning a face-to-face contest by one point. Today, TeamMaine appears to have turned the tables on Aalto!

While the competition draws many students and businesspeople from Montreal as observers, TeamMaine performed today in front of Maine Business School Dean Dr. Ivan Manev and MBA student Joseph Kellner, a member of the 2011 UMaine Molson team. Thanks to both of driving here to support the team.

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